About us

Steve Fecske

Chief Executive Officer & Founder

Steve has experience working with senior living residences and communities, seniors and families. Steve is a Senior Real Estate Specialist, building and operating a tech company, which he scaled and led for 14 years, and exited successfully. Steve is a successful author with book “How to Capture the Senior Real Estate Market for SRES Professionals”, to understand the elder care industry as a source for business. Marketing Director for Brookdale, Emeritus Senior Living, and Right At Home Care®.

Rohan Petange

Chief Technology Officer

A technology leader with 13 years of expertise in consulting, project management, operations, finance, marketing, and product development, with proven success leading complex projects with multiple teams. Utilizing creative solutions, within budget, possessing a solid background in business and technology. Knowledge of various software development methodologies.

Bill Wang

Chief Financial Officer

Having earned a Ph.D. in financial paradigms, Bill has served as a senior actuary for fortune 500 Companies as an expert in building financial models and forecasts. Bill has a vast experience setting up startup operations, successfully implemented strategic fundraising generating more than $6 million in revenue a year. Bill has managed digital loyalty and reward programs operated as the financial planner and finance manager for start-up.

Josh Morris

Chief Marketing Officer

Josh Morris is a Marketing Executive with demonstrated experience in a variety of different verticles, including non-profit, technology, fitness, and retail operations. Josh hold's a dual bachelor's degree in Business Administration and Organizational Leadership from California Baptist University, where he graduated Summa Cum Laude. You can catch Josh riding motorcycles and eating at restaurants in sunny Southern California in his spare time.

Thad Hoffmaster

Advisory Board

Thad is a seasoned global C level executive, entrepreneur (as a founder, investor and advisor) whom excels in demanding/challenging aggressive growth organizations across the globe. With multiple exits having built organizations from startup to over $500 mil per year in annual revenues (with a number in disruptive technologies) and staffing levels of over 1k, Thad understands all the various needs a startup requires in both scaling while at the same time preventing critical mistakes that can deter an organization.

Emily Perkins

Social Media Officer

Armed with a Bachelor’s degree in mathematics and a rich professional journey spanning technology start-ups and non-profit organizations, Emily Perkins brings a unique analytical perspective to the ever-evolving world of digital marketing. She excels in crafting strategies that leverage data-driven insights to drive tangible business outcomes. Emily's portfolio boasts feats such as orchestrating influential celebrity partnerships for expansive digital advertising campaigns and spearheading the introduction and marketing of groundbreaking technologies that have reshaped the landscape of tech in home design. On the weekends, Emily fully embraces life's simple joys. You'll frequently spot her exploring Orange County's dog-friendly beaches and hopping between craft breweries with her partner, Zach, and their standard poodle, Molly.